Photo by Landon Martin on Unsplash

A Product Manager’s guide to Painted-Door Tests

How your Product Team can learn faster and reduce your cost of experimentation

What is a Painted-door Test?

The windows in the centre of this picture are actually painted — adding some personality to the exterior an elevator shaft or some other internal that does not warrant windows. Image source:

Using Painted-Doors

A hypothetical painted-door test to quantify interest in a tip the author functionality.


5 extra tips for running Painted-Door Tests


Product Lead at @DeliveryHeroCom. Formerly @HelloFresh, @BBC, @Atos. Passion for product, business &tech. I like helping people solve problems. Berlin