While I did appreciate the article and the examples for this concept. I'm really disappointed that there wasn't a single reference to either Cringely wjp created the model of Pioneers/Settlers/Planners or Wardley who popularised it. The amazing thing about the Product and Tech community is the generally open nature of how we work and the opportunity for learnings that come from this approach. However, an important part of that is crediting those who who have previously been a part of the conversation which this piece didn't do. Please consider adding those references and links for your readers.